Practical guides on WordPress analytics, server-side tracking and conversion data you can trust.
How Meta deduplicates Pixel and Conversions API events: event_id, event_name, the 48-hour window, WordPress failure modes and how to verify.
Three ways to do server-side tracking on WordPress, what each costs and demands, and a decision guide for sGTM vs a plugin.
How GA4 server-side tracking works from WordPress via the Measurement Protocol: client_id, sessions, limits, debugging and a verification checklist.
What sGTM means: server-side Google Tag Manager explained, with how the containers and hosting fit together, what it needs and what the alternatives are.
How client-side and server-side tracking differ in WordPress, what each can and cannot measure, and how to choose between them.
Your website analytics dashboard not lining up with your ad platform data is a common issue. If you rely on client-side event logging, tracking data loss is especially…
A plain-English guide to server-side tracking on WordPress: what changes, what you gain and lose, three ways to set it up, and when it is not worth it.
Website analytics, funnels and server-side event forwarding for WordPress. Free plan with 2,000 events a month.
