Empowering WordPress Users with Reliable Data
We specialize in facilitating reliable, privacy-conscious server-side tracking for websites of all sizes.
Why Choose Traculo
Discover Why Marketers Choose Us
Tracking data from a browser is no longer reliable. Ad blockers, browser privacy rules, cookie banners, and brittle scripts all cause gaps in your data.
Server-side GTM requires technical skill to set up and maintain, which is unrealistic for many smaller WordPress websites.
Traculo fixes all of this, by providing backend tracking with a simple setup, and automated validation and delivery to your ad networks.
Reliable, Server-Side Tracking
Events are captured directly from your server, so your data is kept complete even when cookies or traditional tracking scripts fail.
Automatic Validation and Delivery
Every event is checked, queued and sent to its destination, with a delivery log showing each platform's response.
Built with privacy in mind
Built with encrypted integration credentials, a built-in data processing agreement and account deletion by design.
Server-side, explained
Your server sends the events. Traculo logs every delivery.
The plugin sends events from your WordPress site to Traculo, which forwards them to your platforms and records each response.
Illustrative data
Two ways to track
See what reaches your platforms, and what doesn't.
Browser tags depend on the visitor's browser. Server-side events leave your server, and the log shows what happened to each one.
Browser-only tracking
✕ Scripts can be blocked or fail to load.
✕ Events go missing without a trace.
✕ No record of what was sent or what came back.
Server-side with Traculo
✓ Events are sent from your server.
✓ Every delivery is logged, with each platform's response.
✓ Export the log as CSV or JSON.
Simplified illustration of the two approaches.
At a glance
The numbers that matter.
2,000
free tracked events every month
20
countries in the rank tracker
8
forwarding destinations
Unlimited
domains on every plan
24 months
data retention on paid plans (3 on free)
Email Support
For All Plans
Unlimited
domains on every plan
Unlimited Domains
Only One Account Needed
Integrations
Eight destinations, plus Search Console and Bing.
Forward events to the platforms you already use, and bring search data in.
Inside the app
Real screens from Traculo.
Anonymized screenshots from the app.
The dashboard: visitors, events and delivery at a glance.
Analytics overview with comparison to the previous period.
Countries, regions and cities.
Rank tracker: positions by country and device.
One event, with the response from each platform.
Funnels with step-by-step drop-off.