Traculo Blog: WordPress Analytics and Server-Side Tracking
Practical guides on WordPress analytics, server-side tracking and conversion data you can trust.
Why Meta, Google and GA4 never match your WooCommerce orders
Why Meta, Google Ads and GA4 don't match WooCommerce orders: a one-day reconciliation, a worksheet and a decision tree for more-or-less gaps.
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WooCommerce server-side tracking: purchases, refunds and subscriptions
Why the thank-you page loses WooCommerce purchases, and how to track purchases, refunds and renewals from order hooks with one shared ID.
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LinkedIn Conversions API for WordPress
How to send WordPress lead conversions to LinkedIn with the Conversions API: li_fat_id, hashed email, payloads, limits, timing and API version upkeep.
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GCLID, GBRAID and WBRAID: what they are and when each appears
What Google's click IDs are, when gclid, gbraid and wbraid appear, the upload rules, how WordPress loses them and how to capture them reliably.
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Google Ads offline conversions for WordPress leads
Capture GCLIDs on WordPress, store them with each lead and upload qualified leads to Google Ads. Formats, limits, hashing and common errors explained.
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GA4 Measurement Protocol limits: the cheat sheet
Every GA4 Measurement Protocol limit on one page: 25 events, 130 kB, 72 hours, reserved names, sessions, consent, validation and how to debug missing events.
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Conversions API dedup rules and limits: Meta, TikTok, Snapchat, Pinterest, LinkedIn
One reference table of deduplication keys, windows, batch limits, event age, click IDs and hashing for Meta, TikTok, Snap, Pinterest, LinkedIn, Google.
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Event Match Quality: what the score means and how to raise it
What Meta's Event Match Quality score measures, which customer parameters matter, how to capture them on WordPress, and a prioritized fix list.
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What server-side tracking really costs: sGTM hosting vs a plugin
A numbers-first cost model for WordPress server-side tracking: Cloud Run, Stape, TAGGRS, Addingwell and a plugin, from 10K to 5M events a month.
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Meta Conversions API for WordPress: the complete guide
How Meta's Conversions API works on WordPress: four ways to set it up, hashing rules, required parameters, deduplication, testing and limits.
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Website analytics, funnels and server-side event forwarding for WordPress. Free plan with 10,000 events a month.