order_completenow
Order #84291, 2 items, €189.00
Thank-you page. Click id and hashed email attached.
Delivered to GA4MetaGoogle Ads
Analytics · Server-side events
All your site's numbers. One calm dashboard.
Traculo brings website analytics and server-side conversion tracking together, so you can see what works and send it to the platforms that need it.
Free plan · No credit card required
Dashboard
Live
Last 7 days
Visitors4,218 vs previous
Visits5,390 vs previous
Pageviews11,806 vs previous
Events sent9,442 vs previous
VisitorsDaily
Channels
Organic search
1,932
Direct
1,204
Referral
611
Social
336
Email
135
Delivery log
PlatformStatusResponse
GA4Success200
Meta Conversions APISuccess200
Google AdsSuccess200
Illustrative data
GA4Success · delivered
Meta Conversions APISuccess · delivered
Google AdsSuccess · delivered
See it work
Every conversion, delivered and logged.
Traculo reads each event on your server, forwards it to your ad platforms and records every response. You step in only when something fails.
See how it works for
order_completenow
Order #84290, 1 item, $412.50
Arrived from a Google ad. Click id kept.
Delivered to GA4Google Ads
order_complete2 min ago
Subscription renewal, €59.00
Recurring payment from the shop plugin.
Delivered to GA4Meta
order_complete4 min ago
Order #84288, 3 items, £240.00
Guest checkout. Consent recorded.
Delivered to GA4MetaGoogle Ads
order_complete6 min ago
Order #84287, 1 item, kr 1,290
Discount code applied at checkout.
Delivered to GA4Google Ads
form_submissionnow
Contact form: demo request
From a LinkedIn ad. Company and country attached.
Delivered to GA4Google AdsLinkedIn
form_submissionnow
Quote request: 40 desks
Sent from the product page.
Delivered to GA4Google Ads
form_submission3 min ago
Newsletter sign-up
Footer form. Double opt-in pending.
Delivered to GA4Meta
form_submission5 min ago
Download: pricing PDF
Gated download with a work email.
Delivered to GA4LinkedIn
form_submission8 min ago
Callback request
Phone number hashed before it leaves.
Delivered to GA4Google AdsMeta
sign_upnow
Free trial started
Plan: 10K events. Source: organic search.
Delivered to GA4MetaGoogle Ads
sign_upnow
New account from the sign-up page
Email verified. Welcome sent.
Delivered to GA4Meta
sign_up2 min ago
Webinar registration
Tuesday 14:00. Reminder scheduled.
Delivered to GA4LinkedIn
sign_up5 min ago
Team member invited
Second user added to the workspace.
Delivered to GA4
sign_up7 min ago
Free trial started
Plan: 50K events. Source: Google Ads.
Delivered to GA4MetaGoogle Ads
calendly_bookingnow
Product demo booked, Thu 14:00
Lead from a won-deal workflow in the CRM.
Delivered to GA4Google AdsLinkedIn
calendly_bookingnow
Onboarding call, Fri 09:30
Existing customer. Plan upgrade discussed.
Delivered to GA4Google Ads
calendly_booking4 min ago
Product demo booked, Mon 11:00
Came from the pricing page.
Delivered to GA4MetaGoogle Ads
calendly_booking6 min ago
Support call, Wed 16:15
Booked from the help centre.
Delivered to GA4
calendly_booking9 min ago
Product demo booked, Tue 13:45
Click id restored from the cookie.
Delivered to GA4Google AdsLinkedIn
refundnow
Order #84120 refunded, €59.00
The conversion is adjusted in Google Ads.
Delivered to Google AdsGA4
refund3 min ago
Order #84101 refunded, $120.00
Partial refund, one item returned.
Delivered to GA4Google Ads
refund7 min ago
Order #84077 cancelled, €240.00
Cancelled before shipping.
Delivered to GA4Meta
refund11 min ago
Subscription cancelled, €59.00
Recurring revenue removed from reports.
Delivered to GA4
refund15 min ago
Order #84032 refunded, £89.00
Full refund after a chargeback notice.
Delivered to Google AdsGA4Meta
- GA4Measurement Protocol1,284200 OK
- MetaConversions API962200 OK
- Google AdsConversion upload731200 OK
- LinkedInConversions API418200 OK
Simplified illustration with sample data.
Captures every event
Page views, form submissions and orders are recorded on your site, whatever the visitor's browser does.
Forwards from your server
Traculo sends each conversion to GA4, Meta, Google Ads, LinkedIn and more, with the click ids that let the platforms match it to an ad.
Shows you every response
Each platform answers with a status. A failed delivery shows up with the reason, and you can send it again.
One workspace, two jobs
Stop juggling five tools to understand one website.
Traffic and conversions normally live in separate dashboards. Traculo puts them side by side.
Website analytics
Visitors, sources, pages, goals and funnels, plus Search Console and Bing queries with SEO opportunities.
Server-side events
Forward conversions from your server to GA4, Meta, Google Ads, LinkedIn and more, with a log of every delivery.
Server-side, explained
Your server sends the events. Traculo logs every delivery.
The plugin sends events from your WordPress site to Traculo, which forwards them to your platforms and records each response.
Visitor's browserViews a page, clicks, submits a form
Your WordPress siteTraculo plugin sends the event
TraculoForwards from its servers
8 destinationsEach one answers with a response
GA4MetaGoogle AdsLinkedInTikTokSnapchatPinterestPlausible
Delivery log · one eventResponse per platform
PlatformStatusResponse
Google Analytics 4Success200
Meta Conversions APISuccess200
Google AdsSuccess200
LinkedInSuccess200
TikTokSuccess200
SnapchatSuccess200
PinterestErrored401 Unauthorized
PlausibleSuccess202
Illustrative data
Two ways to track
See what reaches your platforms, and what doesn't.
Browser tags depend on the visitor's browser. Server-side events leave your server, and the log shows what happened to each one.
Browser-only tracking
Visitor's browserScript blockedAd platform
Event missingNo trace of what happened
Scripts can be blocked or fail to load.
Events go missing without a trace.
No record of what was sent or what came back.
Server-side with Traculo
Your WordPress siteTraculoSuccess · 200
SuccessErroredEvery delivery gets a status
Events are sent from your server.
Every delivery is logged, with each platform's response.
Export the log as CSV or JSON.
Simplified illustration of the two approaches.
How it works
Up and running in three steps.
Create your account
Sign up free and add your domain. Your API key is ready straight away.
Install the WordPress plugin
Upload the plugin, open Settings, Traculo and paste your key.
Connect your platforms
Attach GA4, Meta, Google Ads and others. Events start flowing and you can check every delivery.
Everything in one place
See the whole picture, feature by feature.
A closer look at what Traculo shows you.
Website analytics
See where your visitors come from.
Channels, sources, campaigns and pages, with realtime numbers and comparisons to the previous period.
Funnels and goals
Find the step that loses people.
Build a funnel from pageviews and events, see the drop-off at every step, and follow the route successful visitors took.
Funnel · Pricing to purchase3 steps
Pageview · /pricing/
1,200
Event · sign_up_click
640−560 left
Event · purchase
210−430 left
Illustrative data
Delivery log
Know every event arrived.
Every event shows a success or error status. Open one to see the response from each platform, and export the log as CSV or JSON.
Meta Conversions APISuccess · 200
Teams and reports
Bring your team and your clients.
Invite colleagues and clients as Read-only, Edit or Owner, and send weekly or monthly email reports for every domain.
Team
YYou
Owner
TTeammate
Edit
CClient
Read-only
Your weekly Traculo reportMon 08:00
yourdomain.com · last 7 days
Visitors4,218
Pageviews11,806
Illustrative data
WordPress plugin
Install, paste a key, choose your events.
Upload the plugin, paste your domain API key and pick what to track. Integrations are connected from the Traculo app.
TraculoConnected
API Key
••••••••••••••••Domain API key
Track logged-in users
Block known bots and crawlers
Events
Page views (required)
Scroll depth
Outbound link clicks
File downloads
Telephone link clicks
Email link clicks
Custom conversions
TypeMatchEvent name
Form submission#contact-formgenerate_lead
Illustrative data
At a glance
The numbers that matter.
10,000
free tracked events every month
8
forwarding destinations
Unlimited
domains on every plan
24 months
data retention on paid plans (3 on free)
Integrations
Eight destinations, plus Search Console and Bing.
Forward events to the platforms you already use, and bring search data in.
Google Analytics 4Event forwarding
Meta Conversions APIEvent forwarding
Google AdsEvent forwarding
LinkedInEvent forwarding
TikTokEvent forwarding
SnapchatEvent forwarding
PinterestEvent forwarding
PlausibleEvent forwarding
Search ConsoleSearch data
BingSearch data
And there's more
Details that save you time.
Realtime and comparisons
Watch visitors arrive live and compare any range with the one before.
Saved segments
Save your favorite filters, like high-intent search traffic, and reapply them in one click.
Funnels and goal paths
Find the step that loses people, and the route successful visitors took.
Event delivery log
See the response from each platform for each event. Export as CSV or JSON.
Team roles
Invite colleagues and clients as Read-only, Edit or Owner.
Email reports
Weekly or monthly reports for every domain, straight to your inbox.
Inside the app
Real screens from Traculo.
Anonymized screenshots from the app.
The dashboard: visitors, events and delivery at a glance.
Analytics overview with comparison to the previous period.
Countries, regions and cities.
One event, with the response from each platform.
Funnels with step-by-step drop-off.
Pricing
Start free. Pay as your traffic grows.
Plans are based on tracked events per month. Every plan includes unlimited domains and integrations, and you can change or cancel any time.
Free plan
Free, forever. Paid plans from $12 a month.
10,000 tracked events each month on the free plan
WordPress plugin included
Unlimited domains and integrations
Email support
FAQ
Questions, answered.
Do I need to write code?
No. Install the WordPress plugin and paste your domain API key. Integrations are connected from the Traculo app.
Which platforms can Traculo send events to?
Google Analytics 4, Meta, Google Ads, LinkedIn, TikTok, Snapchat, Pinterest and Plausible. Search Console and Bing are connected to bring search data in.
Is there a free plan?
Yes. The free plan includes 10,000 tracked events a month and no credit card is needed.
Can I manage more than one site?
Yes. Every plan includes unlimited domains, and you can invite team members with different access levels.
How do I know my events were delivered?
Every event shows a success or error status, and you can open it to see the response from each platform.
What about data protection?
A data processing agreement is built into your account settings. Read our privacy policy for details.
New in Traculo
More ways to get your tracking right.
Hosted server container
Your Tag Manager server container, run for you, with power-ups against ad blockers and a Domain Tracking Score.
Guided setup
A short tour asks one question, then shows one small step at a time, for the Tag Manager route and the Traculo way.
Ask your AI assistant
Connect Claude, ChatGPT, Codex or Cursor and ask questions about your traffic in plain language.
See your whole site clearly. Start free today.
Create an account, add the plugin and get your first data in minutes.