Analytics · Rank tracking · Server-side events

All your site's numbers. One calm dashboard.

Traculo brings website analytics, keyword rank tracking and server-side conversion tracking together, so you can see what works and send it to the platforms that need it.

Free plan · No credit card required
app.traculo.com/dashboard
Dashboard
Live
Last 7 days
Visitors 4,218 ▲ vs previous
Visits 5,390 ▲ vs previous
Pageviews 11,806 ▲ vs previous
Events sent 9,442 ▲ vs previous
Visitors Daily
Channels
Organic search
1,932
Direct
1,204
Referral
611
Social
336
Email
135
Delivery log
Platform Status Response
GA4 Success 200
Meta Conversions API Success 200
Google Ads Success 200

Illustrative data

GA4 Success · delivered
Meta Conversions API Success · delivered
Google Ads Success · delivered

One workspace, three jobs

Stop juggling five tools to understand one website.

Traffic, rankings and conversions normally live in separate dashboards. Traculo puts them side by side.

01

Website analytics

Visitors, sources, pages, goals and funnels, plus Search Console and Bing queries with SEO opportunities.

02

Rank tracker

Track keyword positions in 20 countries, with SERP features, competitors and share of voice.

03

Server-side events

Forward conversions from your server to GA4, Meta, Google Ads, LinkedIn and more, with a log of every delivery.

Server-side, explained

Your server sends the events. Traculo logs every delivery.

The plugin sends events from your WordPress site to Traculo, which forwards them to your platforms and records each response.

Visitor's browser Views a page, clicks, submits a form
Your WordPress site Traculo plugin sends the event
Traculo Forwards from its servers
8 destinations Each one answers with a response
GA4 Meta Google Ads LinkedIn TikTok Snapchat Pinterest Plausible
app.traculo.com/events/…
Delivery log · one event Response per platform
Platform Status Response
Google Analytics 4 Success 200
Meta Conversions API Success 200
Google Ads Success 200
LinkedIn Success 200
TikTok Success 200
Snapchat Success 200
Pinterest Errored 401 Unauthorized
Plausible Success 202

Illustrative data

Two ways to track

See what reaches your platforms, and what doesn't.

Browser tags depend on the visitor's browser. Server-side events leave your server, and the log shows what happened to each one.

Browser-only tracking

Visitor's browser → Script blocked → Ad platform
Event missing No trace of what happened

✕ Scripts can be blocked or fail to load.

✕ Events go missing without a trace.

✕ No record of what was sent or what came back.

Server-side with Traculo

Your WordPress site → Traculo → Success · 200
Success Errored Every delivery gets a status

✓ Events are sent from your server.

✓ Every delivery is logged, with each platform's response.

✓ Export the log as CSV or JSON.

Simplified illustration of the two approaches.

How it works

Up and running in three steps.

1

Create your account

Sign up free and add your domain. Your API key is ready straight away.

2

Install the WordPress plugin

Upload the plugin, open Settings, Traculo and paste your key.

3

Connect your platforms

Attach GA4, Meta, Google Ads and others. Events start flowing and you can check every delivery.

Everything in one place

See the whole picture, feature by feature.

A closer look at what Traculo shows you.

Website analytics

See where your visitors come from.

Channels, sources, campaigns and pages, with realtime numbers and comparisons to the previous period.

app.traculo.com/analytics
Traculo analytics traffic chart with channels and top pages

Funnels and goals

Find the step that loses people.

Build a funnel from pageviews and events, see the drop-off at every step, and follow the route successful visitors took.

app.traculo.com/funnels
Funnel · Pricing to purchase 3 steps
Pageview · /pricing/
1,200
Event · sign_up_click
640 −560 left
Event · purchase
210 −430 left

Illustrative data

Rank tracker

Know where you rank, country by country.

Track keyword positions in 20 countries on desktop and mobile, and see every move up or down.

app.traculo.com/rank-tracker
US UK DE FR ES +15 more Desktop Mobile
Keyword Country Position Change
wordpress analytics plugin US 4 ▲ 3
server-side tracking US 7 ▲ 1
ga4 alternative UK 12 ▼ 2
rank tracker DE 9 ▲ 5
seo reporting FR 18 –

Illustrative data

Delivery log

Know every event arrived.

Every event shows a success or error status. Open one to see the response from each platform, and export the log as CSV or JSON.

app.traculo.com/events
Traculo events list with delivery status and integrations
Meta Conversions API Success · 200

Teams and reports

Bring your team and your clients.

Invite colleagues and clients as Read-only, Edit or Owner, and send weekly or monthly email reports for every domain.

Team
Y You
Owner
T Teammate
Edit
C Client
Read-only
Your weekly Traculo report Mon 08:00

yourdomain.com · last 7 days

Visitors 4,218 ▲
Pageviews 11,806 ▲

Illustrative data

WordPress plugin

Install, paste a key, choose your events.

Upload the plugin, paste your domain API key and pick what to track. Integrations are connected from the Traculo app.

yoursite.com/wp-admin · Settings → Traculo
Traculo Connected

API Key

•••••••••••••••• Domain API key
✓ Track logged-in users
✓ Block known bots and crawlers

Events

✓ Page views (required)
✓ Scroll depth
✓ Outbound link clicks
✓ File downloads
Telephone link clicks
Email link clicks

Custom conversions

Type Match Event name
Form submission #contact-form generate_lead

Illustrative data

At a glance

The numbers that matter.

2,000

free tracked events every month

20

countries in the rank tracker

8

forwarding destinations

Unlimited

domains on every plan

24 months

data retention on paid plans (3 on free)

Integrations

Eight destinations, plus Search Console and Bing.

Forward events to the platforms you already use, and bring search data in.

Google Analytics 4 Event forwarding
Meta Conversions API Event forwarding
Google Ads Event forwarding
LinkedIn Event forwarding
TikTok Event forwarding
Snapchat Event forwarding
Pinterest Event forwarding
Plausible Event forwarding
Search Console Search data
Bing Search data

And there's more

Details that save you time.

Realtime and comparisons

Watch visitors arrive live and compare any range with the one before.

Saved segments

Save your favorite filters, like high-intent search traffic, and reapply them in one click.

Funnels and goal paths

Find the step that loses people, and the route successful visitors took.

Event delivery log

See the response from each platform for each event. Export as CSV or JSON.

Team roles

Invite colleagues and clients as Read-only, Edit or Owner.

Email reports

Weekly or monthly reports for every domain, straight to your inbox.

Inside the app

Real screens from Traculo.

Anonymized screenshots from the app.

Pricing

Start free. Pay as your traffic grows.

Plans are based on tracked events per month. Every plan includes unlimited domains and integrations, and you can change or cancel any time.

Free plan

Free, forever. Paid plans from $12 a month.

✓  2,000 tracked events each month on the free plan

✓  WordPress plugin included

✓  Unlimited domains and integrations

✓  Email support

FAQ

Questions, answered.

Do I need to write code?

No. Install the WordPress plugin and paste your domain API key. Integrations are connected from the Traculo app.

Which platforms can Traculo send events to?

Google Analytics 4, Meta, Google Ads, LinkedIn, TikTok, Snapchat, Pinterest and Plausible. Search Console and Bing are connected to bring search data in.

Is there a free plan?

Yes. The free plan includes 2,000 tracked events a month and no credit card is needed.

Can I manage more than one site?

Yes. Every plan includes unlimited domains, and you can invite team members with different access levels.

How do I know my events were delivered?

Every event shows a success or error status, and you can open it to see the response from each platform.

What about data protection?

A data processing agreement is built into your account settings. Read our privacy policy for details.

See your whole site clearly. Start free today.

Create an account, add the plugin and get your first data in minutes.