Goals, conversions and funnels
See where visitors convert, and where they drop off.
Track goals, build funnels step by step and follow the exact path people took before they converted.
Funnel · Pricing to purchase
Sample data for illustration
What you get
From first click to conversion.
Understand what leads to results instead of guessing from totals.
Goals
Conversions, visits and conversion rate per goal, with change against the previous period.
Custom funnels
Name your funnel and add steps for pageviews or events. Match exactly, by prefix, contains, glob or regex.
Step-by-step dropoff
See visitors, conversion from the previous step, conversion from the start and dropoff at every step.
Goal paths
Open the sequence of pages and events users went through before converting, plus conversion time.
Event properties
Pick a custom property and break conversions down by its values, with percentages.
Scroll depth
Scroll depth is tracked per page so you can see which content people actually read.
Send it where it counts
Conversions that feed your ad platforms.
Map the events on your site to conversion actions in Google Ads, LinkedIn and more, so your campaigns optimize on real results.
✓ Map site events to Google Ads conversion actions
✓ Map events to LinkedIn Direct API conversions
✓ Forward events to Meta, TikTok, Snapchat and Pinterest
✓ Funnels can be switched active or inactive
Funnels in action
See conversions from every angle.
A closer look at goals, funnels and paths.
Custom funnels
Find the step that loses people.
Name a funnel and add steps for pageviews or events. Match exactly, by prefix, contains, glob or regex, and see the dropoff at every step.
Illustrative data
Goals
Every goal, with its conversion rate.
Conversions, visits and conversion rate per goal, with the change against the previous period.
Illustrative data
Conversions by source
Which channels actually convert?
Open a goal and see which channels, sources and campaigns it came from, not just who visited.
Break a goal down by channel, source or campaign.
Illustrative data
Goal paths and properties
Follow the route people took.
Open the sequence of pages and events a visitor went through before converting, plus conversion time. Pick a custom event property and break conversions down by its values.
Illustrative data
Send it where it counts
Feed conversions to your ad platforms.
Map site events to Google Ads conversion actions and LinkedIn conversions, and forward events to Meta, TikTok, Snapchat and Pinterest. Each delivery shows a success or error status.
Illustrative data
At a glance
The numbers that matter.
5
match types: exact, prefix, contains, glob, regex
8
forwarding destinations
2,000
free tracked events every month
Unlimited
domains on every plan
$12
per month, paid plans start here
Inside the app
Real screens from Traculo.
Anonymized screenshots from the app.
Funnels with step-by-step dropoff.
Events, each with a delivery status.
One event, with the response from each platform.
Find the step where you lose people.
Create a funnel in a few minutes.