Server-side event tracking
Send conversions from your server, not your visitors' browsers.
Install the WordPress plugin and Traculo forwards your events to Google Analytics, Meta, Google Ads and more, with a full log of every delivery.
Events · Delivery log
page_view
GA4 · 200
Meta · 200
add_to_cart
GA4 · 200
Meta · 200
TikTok · 200
purchase
GA4 · 200
Meta · 200
Google Ads · 400
generate_lead
GA4 · 200
LinkedIn · 201
sign_up
GA4 · 200
Pinterest · 401
Sample data for illustration
How it flows
From your server to every platform, with a receipt.
The plugin sends the event from your WordPress site to Traculo. Traculo forwards it and records the response from each platform.
Illustrative data
What you get
Reliable events, and proof they arrived.
Server-side forwarding is only useful if you can verify it. Traculo shows you every event and every response.
WordPress plugin
Download the Traculo WordPress plugin, paste your domain API key under Settings, Traculo, and you are tracking. No code to write.
Server-side forwarding
Events are sent from Traculo's servers to your connected platforms, so delivery does not depend on the visitor's browser.
Delivery log
Open any event to see each integration it was sent to and the response code that came back.
Health dashboard
Events in range, success rate, domain health, recent failures and top integrations on one screen.
Search and filter
Filter events by type, status and integration. Find the failed ones in seconds and clean up in bulk.
Export your data
Get events as CSV or JSON by email, up to 5,000 events per export.
Look inside
Every event, every response, one click away.
Filter the list, open an event and read exactly what each platform answered.
Search and filter
Find the failed ones in seconds.
Filter events by type, status and integration. Errored events stand out, so you can fix the connection and clean up in bulk.
Event detail
See what was sent, and what came back.
Open an event to read the request and the response for each integration. Personal user data such as email is hashed before it is sent to platforms that expect it.
Illustrative data
Two ways to track
See what reaches your platforms, and what doesn't.
Browser tags depend on the visitor's browser. Server-side events leave your server, and the log shows what happened to each one.
Browser-only tracking
✕ Scripts can be blocked or fail to load.
✕ Events go missing without a trace.
✕ No record of what was sent or what came back.
Server-side with Traculo
✓ Events are sent from your server.
✓ Every delivery is logged, with each platform's response.
✓ Export the log as CSV or JSON.
Simplified illustration of the two approaches.
Debug with confidence
Never wonder if a conversion made it.
Every event carries a clear success or error badge based on what each integration returned.
✓ Per-integration response codes
✓ Delivery log shows what each platform answered
✓ Unlimited integrations on every plan
✓ Rotate your domain API key any time
Server-side at a glance
Built to be checked.
8
forwarding destinations
5,000
events per CSV or JSON export
Unlimited
integrations on every plan
24 months
event retention on paid plans (3 on free)
Get your first server-side event flowing.
Free plan available. Upgrade when your event volume grows.