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Empowering WordPress Users with Reliable Data

We specialize in facilitating reliable, privacy-conscious server-side tracking for websites of all sizes.

Why Choose Traculo

Discover Why Marketers Choose Us

Tracking data from a browser is no longer reliable. Ad blockers, browser privacy rules, cookie banners, and brittle scripts all cause gaps in your data.

Server-side GTM requires technical skill to set up and maintain, which is unrealistic for many smaller WordPress websites.

Traculo fixes all of this, by providing backend tracking with a simple setup, and automated validation and delivery to your ad networks.

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Reliable, Server-Side Tracking

Events are captured directly from your server, so your data is kept complete even when cookies or traditional tracking scripts fail.

✓

Automatic Validation and Delivery

Every event is checked, queued and sent to its destination, with a delivery log showing each platform's response.

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Built with privacy in mind

Built with encrypted integration credentials, a built-in data processing agreement and account deletion by design.

Server-side, explained

Your server sends the events. Traculo logs every delivery.

The plugin sends events from your WordPress site to Traculo, which forwards them to your platforms and records each response.

Visitor's browserViews a page, clicks, submits a form
Your WordPress siteTraculo plugin sends the event
TraculoForwards from its servers
8 destinationsEach one answers with a response
GA4MetaGoogle AdsLinkedInTikTokSnapchatPinterestPlausible
app.traculo.com/events/…
Delivery log · one eventResponse per platform
PlatformStatusResponse
Google Analytics 4Success200
Meta Conversions APISuccess200
Google AdsSuccess200
LinkedInSuccess200
TikTokSuccess200
SnapchatSuccess200
PinterestErrored401 Unauthorized
PlausibleSuccess202

Illustrative data

Two ways to track

See what reaches your platforms, and what doesn't.

Browser tags depend on the visitor's browser. Server-side events leave your server, and the log shows what happened to each one.

Browser-only tracking

Visitor's browser→Script blocked→Ad platform
Event missingNo trace of what happened

✕ Scripts can be blocked or fail to load.

✕ Events go missing without a trace.

✕ No record of what was sent or what came back.

Server-side with Traculo

Your WordPress site→Traculo→Success · 200
SuccessErroredEvery delivery gets a status

✓ Events are sent from your server.

✓ Every delivery is logged, with each platform's response.

✓ Export the log as CSV or JSON.

Simplified illustration of the two approaches.

At a glance

The numbers that matter.

10,000

free tracked events every month

8

forwarding destinations

Unlimited

domains on every plan

24 months

data retention on paid plans (3 on free)

A screenshot of a Traculo dashboard.

Email Support

For All Plans

Unlimited

domains on every plan

Unlimited Domains

Only One Account Needed

Integrations

Eight destinations, plus Search Console and Bing.

Forward events to the platforms you already use, and bring search data in.

Google Analytics 4Event forwarding
Meta Conversions APIEvent forwarding
Google AdsEvent forwarding
LinkedInEvent forwarding
TikTokEvent forwarding
SnapchatEvent forwarding
PinterestEvent forwarding
PlausibleEvent forwarding
Search ConsoleSearch data
BingSearch data

See all integrations →

Inside the app

Real screens from Traculo.

Anonymized screenshots from the app.