Traculo for Zapier
Get Traculo’s alerts where your team already works, and send what happens in your CRM back to your ad platforms. No code.
What you can do
Get told
- A Slack message or e-mail when traffic drops or jumps, with the likely cause.
- A message when tracking goes silent.
- A task when an ad platform rejects your events.
Keep a log
- Every conversion on a new row in Google Sheets.
- A Slack message for each conversion, with its value.
Send to Traculo
- A won deal in HubSpot or Pipedrive becomes a real conversion in Meta, Google Ads and LinkedIn.
- A booked Calendly call counts as a lead in your reports.
How to set it up
- In Traculo, open Settings > Zapier and the API and create a token. Choose Read only if you only want alerts and conversions in other tools. Choose a token that can write if you want to send events or CRM deals to Traculo.
- In Zapier, add Traculo to a Zap and paste the token when it asks you to connect.
- Pick a ready-made Zap from the list in Traculo, choose your other app, and turn it on.
Triggers and actions
| Name | What it does | |
|---|---|---|
| Trigger | Traffic Alert | Runs when Traculo spots a sharp change in visitors or page views |
| Trigger | Tracking Went Silent | Runs when no events have arrived for hours |
| Trigger | Delivery to an Ad Platform Failed | Runs when Meta, Google Ads or LinkedIn rejects events |
| Trigger | Conversion Received | Runs for every conversion Traculo records |
| Action | Send Event to Traculo | Adds an event from another tool (e-mail and phone are hashed before sending) |
| Action | Report CRM Conversion | Reports a deal stage such as “Deal won” so Traculo can send it to your ad platforms |
| Search | Find Website | Looks up one of your websites in Traculo |
Questions
Does it cost extra?
Traculo does not charge for the Zapier connection. Zapier has its own plans: a Zap that runs often can use up a free plan.
Is my data safe?
The token only does what you allow when you create it, and you can delete it any time in Settings. E-mails and phone numbers are hashed before they go to ad platforms.
Something is not working.
For problems inside a Zap, Zapier’s support can look at the Zap with you: zapier.com/app/get-help. For anything about Traculo, write to support@traculo.com.