Traculo Blog: WordPress Analytics and Server-Side Tracking
Practical guides on WordPress analytics, server-side tracking and conversion data you can trust.
Meta Conversions API deduplication: event_id explained
How Meta deduplicates Pixel and Conversions API events: event_id, event_name, the 48-hour window, WordPress failure modes and how to verify.
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Server-side tracking without GTM: the WordPress plugin approach
Three ways to do server-side tracking on WordPress, what each costs and demands, and a decision guide for sGTM vs a plugin.
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GA4 Server-Side Tracking for WordPress
How GA4 server-side tracking works from WordPress via the Measurement Protocol: client_id, sessions, limits, debugging and a verification checklist.
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What is Server-Side Google Tag Manager? (SGTM Meaning)
What sGTM means: server-side Google Tag Manager explained, with how the containers and hosting fit together, what it needs and what the alternatives are.
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Client-Side vs Server-Side Tracking in WordPress
How client-side and server-side tracking differ in WordPress, what each can and cannot measure, and how to choose between them.
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Why is Your WordPress Analytics Data Missing? (And How to Fix It)
Your website analytics dashboard not lining up with your ad platform data is a common issue. If you rely on client-side event logging, tracking data loss is especially common. But why is your WordPress analytics data missing? And how can you fix the issues? The most common issues I have come across in the many…
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Server-Side Tracking for WordPress: A Beginner’s Guide
A plain-English guide to server-side tracking on WordPress: what changes, what you gain and lose, three ways to set it up, and when it is not worth it.
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