Server-Side Tracking Explained
Practical guides on WordPress analytics, server-side tracking and conversion data you can trust.

What is Server-Side Google Tag Manager? (SGTM Meaning)
What sGTM means: server-side Google Tag Manager explained, with how the containers and hosting fit together, what it needs and what the alternatives are.
Read moreClient-Side vs Server-Side Tracking in WordPress
How client-side and server-side tracking differ in WordPress, what each can and cannot measure, and how to choose between them.
Read moreServer-Side Tracking for WordPress: A Beginner’s Guide
A plain-English guide to server-side tracking on WordPress: what changes, what you gain and lose, three ways to set it up, and when it is not worth it.
Read moreSee what your site is really tracking
Website analytics, funnels and server-side event forwarding for WordPress. Free plan with 10,000 events a month.