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Practical guides on WordPress analytics, server-side tracking and conversion data you can trust.
GCLID, GBRAID and WBRAID: what they are and when each appears
What Google's click IDs are, when gclid, gbraid and wbraid appear, the upload rules, how WordPress loses them and how to capture them reliably.
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Google Ads offline conversions for WordPress leads
Capture GCLIDs on WordPress, store them with each lead and upload qualified leads to Google Ads. Formats, limits, hashing and common errors explained.
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Conversions API dedup rules and limits: Meta, TikTok, Snapchat, Pinterest, LinkedIn
One reference table of deduplication keys, windows, batch limits, event age, click IDs and hashing for Meta, TikTok, Snap, Pinterest, LinkedIn, Google.
Read moreSee what your site is really tracking
Website analytics, funnels and server-side event forwarding for WordPress. Free plan with 10,000 events a month.