Meta Conversions API

Practical guides on WordPress analytics, server-side tracking and conversion data you can trust.

How Meta deduplicates Pixel and Conversions API events: event_id, event_name, the 48-hour window, WordPress failure modes and how to verify.

See what your site is really tracking

Website analytics, funnels and server-side event forwarding for WordPress. Free plan with 10,000 events a month.