server-side tracking
Practical guides on WordPress analytics, server-side tracking and conversion data you can trust.
GA4 Measurement Protocol limits: the cheat sheet
Every GA4 Measurement Protocol limit on one page: 25 events, 130 kB, 72 hours, reserved names, sessions, consent, validation and how to debug missing events.
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Event Match Quality: what the score means and how to raise it
What Meta's Event Match Quality score measures, which customer parameters matter, how to capture them on WordPress, and a prioritized fix list.
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Meta Conversions API for WordPress: the complete guide
How Meta's Conversions API works on WordPress: four ways to set it up, hashing rules, required parameters, deduplication, testing and limits.
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Server-side tracking without GTM: the WordPress plugin approach
Three ways to do server-side tracking on WordPress, what each costs and demands, and a decision guide for sGTM vs a plugin.
Read moreSee what your site is really tracking
Website analytics, funnels and server-side event forwarding for WordPress. Free plan with 10,000 events a month.