WooCommerce
Practical guides on WordPress analytics, server-side tracking and conversion data you can trust.
Why Meta, Google and GA4 never match your WooCommerce orders
Why Meta, Google Ads and GA4 don't match WooCommerce orders: a one-day reconciliation, a worksheet and a decision tree for more-or-less gaps.
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WooCommerce server-side tracking: purchases, refunds and subscriptions
Why the thank-you page loses WooCommerce purchases, and how to track purchases, refunds and renewals from order hooks with one shared ID.
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Website analytics, funnels and server-side event forwarding for WordPress. Free plan with 10,000 events a month.