WordPress
Practical guides on WordPress analytics, server-side tracking and conversion data you can trust.
GCLID, GBRAID and WBRAID: what they are and when each appears
What Google's click IDs are, when gclid, gbraid and wbraid appear, the upload rules, how WordPress loses them and how to capture them reliably.
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Google Ads offline conversions for WordPress leads
Capture GCLIDs on WordPress, store them with each lead and upload qualified leads to Google Ads. Formats, limits, hashing and common errors explained.
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GA4 Measurement Protocol limits: the cheat sheet
Every GA4 Measurement Protocol limit on one page: 25 events, 130 kB, 72 hours, reserved names, sessions, consent, validation and how to debug missing events.
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Event Match Quality: what the score means and how to raise it
What Meta's Event Match Quality score measures, which customer parameters matter, how to capture them on WordPress, and a prioritized fix list.
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What server-side tracking really costs: sGTM hosting vs a plugin
A numbers-first cost model for WordPress server-side tracking: Cloud Run, Stape, TAGGRS, Addingwell and a plugin, from 10K to 5M events a month.
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Meta Conversions API for WordPress: the complete guide
How Meta's Conversions API works on WordPress: four ways to set it up, hashing rules, required parameters, deduplication, testing and limits.
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Meta Conversions API deduplication: event_id explained
How Meta deduplicates Pixel and Conversions API events: event_id, event_name, the 48-hour window, WordPress failure modes and how to verify.
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Server-side tracking without GTM: the WordPress plugin approach
Three ways to do server-side tracking on WordPress, what each costs and demands, and a decision guide for sGTM vs a plugin.
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Website analytics, funnels and server-side event forwarding for WordPress. Free plan with 10,000 events a month.